The DTC Sales Doctor

Hi! I’m Carin Oliver.

I created the DTC Sales Doctor to improve performance by solving complex problems for small and medium direct-to-consumer brands.

My primary focus is on franchise organizations and wineries.  However, I have a wide range of experience, from start-ups to Fortune 500 brands. I love working with founders and inspiring their marketing teams to reach bigger goals.

As the Chief Innovation & Growth Officer at Angelsmith, Inc., we work with various verticals, from industry-disrupting financial institutions to regional pizza chains.

The DTC Sales Doctor - Carin Oliver

With more than 30 years of experience, I’ve had the opportunity to solve some complicated thorny issues, from opening the Palms Casino right after 9/11 to helping The NOW Massage grow from its original four locations during COVID to more than 100.

Some additional brand experience includes Carmax, California Pizza Kitchen (CPK), Rodney Strong Wine Estates, Hess Persson Wine, The NOW Massage, Napa Technology, Chevron Products Company, Outback Steakhouse, Michel-Schlumberger Wine Estate, Fleming’s Prime Steakhouse, Flaneur Wines, Share A Spash Wine Co., Lula Cellars, Smashburger, Disney Live!, Live Basil, Celebrity Chef Eric Greenspan, ESPN Zone, Kor Hotel Group, Joie de Vivre, Palms Casino Resort, Lexus, Mary’s Pizza Shack, Dobbes Family Winery, Rodney Strong Wine Estates, Panther Creek Winery, Tanqueray, Anheuser Busch/Tiger Beer, Gordon Biersch Brewing, David’s Land Wines, Club Pilates, Taco Bell, Hilton Hotels, and more

At UCLA, I majored in history (yes, my parents wondered why, too), and was on the gymnastics team. During an internship, I discovered that I had a knack for and a love of marketing.

Starting my career in entertainment, I worked with celebrities and studios before transitioning to corporate communications, marketing, and sales. I started my first public relations firm at 27 years old and merged it with my husband’s web and interactive agency, where we geeked out on data and how consumers make purchase decisions.

For me, it’s thrilling work, and I would love to discuss your growth goals.

Enjoy better conversions in as little as 30 days.

Let’s have a chat and see if The DTC Sales Doctor system is right for you.

The DTC Sales Doctor - Carin Oliver

Book An Appointment

Find out if The DTC Sales Doctor is a good fit with a free 30-minute consultation call with Carin Oliver.